Clean restrooms help in attracting repeat customers.
In the post-pandemic world, restroom cleanliness has become a critical part of the customer experience, especially in restaurants and other high-traffic facilities. A clean restroom reinforces confidence in an establishment, while a dirty one can quickly impact repeat business.
Excel Dryer, Inc. partnered with global market research firm MetrixLab to conduct an international study, Post-Pandemic Perceptions of Commercial Restrooms. The survey gathered insights from more than 4,000 participants including restaurant owners, facility managers, architects, design professionals and consumers.
The results revealed some universal truths across all demographics and regions:
Cleanliness and hygiene are the number one concern in commercial restrooms
100% agree that a dirty restroom reflects poorly on an establishment
number one contributors to a dirty restroom are paper towels on the floor and overflowing trash cans
80% of respondents said they would not, or might not, return to a restaurant with a dirty restroom.
“Restrooms are a direct extension of the guest experience,” said William Gagnon, executive vice president and COO of Excel Dryer. “A dirty restroom experience directly affects a business’s bottom line and works against customer retention.
Facility managers and restaurant owners reported increased restroom usage, stronger demand for touchless features, and greater awareness of how restroom conditions affect customer loyalty. All agreed that compared to paper towels, touchless hand dryers are more hygienic, lower maintenance and more cost-effective over time.
